Turn Salesforce marketing into a connected growth engine.
Novaris Cloud helps companies implement, optimize, and scale Salesforce marketing across
Data 360, Marketing Cloud, Account Engagement, and CRM integrations — so paid campaigns,
automations, and revenue finally live in the same system.
You’ve invested in Salesforce. The next step is connecting it end-to-end.
Marketing, CRM, data, campaigns, and reporting often run on parallel tracks. Bringing them into one
connected system is where Salesforce delivers its real value — and where most teams benefit from a specialist.
O01
Activate underused capabilities
Turn your existing Salesforce licenses into real operating capacity.
O02
Align marketing and sales
One shared system of truth so every lead has a clear next step.
O03
Connect campaigns to revenue
Tie every click and form fill to a clear line back to closed business.
O04
Automate the journeys you run manually
Move nurture, onboarding, and follow-up out of calendar reminders and into Salesforce.
O05
Unify customer data
One profile across CRM, marketing, and finance — instead of three versions of the same customer.
O06
Extend your team with specialists
Hands-on expertise across AMPScript, SQL, Data 360 architecture, and Marketing Cloud — ready to plug into your stack.
02 — How we work
A five-step path to a connected, measurable Salesforce engine.
We bring marketing strategy and Salesforce execution under one team — the same operator
runs both halves, so strategy and build stay aligned end-to-end.
01
Assess
Audit current data, journeys, integrations, and reporting. Map what works, what blocks, what’s missing.
02
Architect
Design a clean Salesforce marketing model: data layer, identity, journeys, and reporting built to scale.
03
Implement
Build journeys, segments, integrations, Cloud Pages, forms, and tracking — with launch readiness.
04
Optimize
Tune performance, raise lead quality, and connect campaigns to revenue outcomes inside Salesforce.
05
Support
Stay on as your embedded Salesforce marketing team — technical support, new builds, and strategy.
03 — Services
Everything Salesforce marketing — end to end.
Implementation, optimization, audits, automations, integrations, ongoing support, and team enablement.
Pick the engagement that matches where you are.
S01 · IMPLEMENTATION
Salesforce Marketing Implementations
Stand up your Salesforce marketing platform end-to-end: data architecture, users, permissions, journeys, forms, integrations, tracking, and launch readiness.
Initial platform setup & configuration
Data model, identity & user permissions
Journeys, campaigns, forms & templates
Integrations with Sales Cloud, Service Cloud & external systems
Tracking, reporting & launch readiness
Learn more →
S02 · OPTIMIZATION
Platform Optimization
Tune what’s already running. Cleaner data, better segmentation, faster journeys, real reporting — without rebuilding from scratch.
Journey & automation reviews
Segmentation & personalization improvements
Data model cleanup & technical fixes
Campaign performance optimization
Reporting improvements & process restructuring
Learn more →
S03 · AUDIT
Technical Assessments
Focused audits with a clear written deliverable and a prioritized action plan.
Marketing Automation Health Check
Data 360 Readiness Assessment
Account Engagement Audit
Journey & Campaign Performance Review
CRM + Marketing Integration Review
Paid Campaigns & Tracking Review
Learn more →S04 · AUTOMATION
Automation, Journeys & Campaign Ops
Lifecycle communications that fire automatically on the right signals from your CRM.
Lead nurture & onboarding journeys
Re-engagement & retention flows
Transactional communications
Campaign & segment-triggered comms
Automated follow-ups from CRM activity
Learn more →S05 · DEVELOPMENT
Integrations & Technical Development
Hands-on Salesforce engineering, built in-house: integrations, custom development, and data plumbing for the work that holds everything together.
API integrations & data syncs
Apex, Lightning Web Components & Flow
Cloud Pages & custom forms
SQL, AMPScript & SSJS
CRM ↔ marketing data connections
Learn more →S06 · RETAINER
Monthly Support & Retainers
An embedded Salesforce marketing team plugged into your stack. Predictable hours, prioritized backlog, real strategic oversight.
Technical support & new automations
Campaign & journey updates
Performance review & segmentation improvements
Data structure maintenance
Strategic consulting & backlog prioritization
Learn more →S07 · ENABLEMENT
Training & Enablement
Document the system and train your team so the platform stays operable in-house.
Functional training for marketing teams
Technical training for admins & CRM teams
Process documentation & operational guides
Campaign & reporting walkthroughs
Best practices & team rituals
Learn more →
04 — Ecosystem
Specialists across the Salesforce marketing stack.
Deep technical work across the products that drive marketing outcomes — with Sales Cloud
and Service Cloud connected as the underlying CRM layer.
Sample architecture
01
Data 360 formerly Data Cloud
Unified customer data, identity resolution, segmentation, and real-time activation across the stack.
Foundation
02
Marketing Cloud Advanced / Next
Next-generation journey orchestration with native data-driven personalization at scale.
Orchestration
03
Marketing Cloud Engagement
Cross-channel execution — email, SMS, push, mobile, and transactional messaging.
B2B lead nurture, scoring, qualification, and tight handoff to Sales Cloud opportunities.
B2B nurture
05
Sales Cloud & Service Cloud
Supporting CRM layers — integrations, automations, and the data processes marketing depends on.
CRM layer
Product names refer to standard Salesforce product categories. Novaris Cloud is an independent consultancy.
05 — Industries
Built for teams where marketing connects directly to revenue.
We work across paid-acquisition-heavy and regulated industries where marketing, CRM, and reporting
need to operate as one connected system.
/01
Law firms
Paid acquisition campaigns, fast intake flows, and case-source attribution that ties every signed retainer back to the channel that produced it.
/02
Insurance
Quote-to-bind journeys, policy renewal sequences, and compliance-aware lifecycle communications across acquisition and retention.
/03
Healthcare
Patient acquisition, appointment recall, and retention journeys built for regulated, consent-driven environments.
/04
Retail & e-commerce
Unified customer profiles across e-commerce, POS, and loyalty — so journeys, promotions, and recommendations stay personal at scale.
/05
Construction
Long-cycle B2B pipelines connected to quoting, project milestones, and post-project follow-up across Sales and Service Cloud.
/06
Associations & non-profits
Member onboarding, renewal cycles, event communications, and engagement programs for associations, chambers, and member-driven organizations.
/07
SaaS & subscription
Trial-to-paid conversion, billing-cycle communications, and churn-signal automation for recurring-revenue businesses.
/08
Digital product companies
In-app behavior, PLG signals, and product usage data activated inside Salesforce to drive expansion, retention, and product-led growth.
06 — A strong partnership
We partner best with teams committed to running Salesforce as their marketing engine.
Strong engagements share a few common traits — real investment in the Salesforce stack,
ownership of marketing operations in-house, and an appetite for connecting strategy to outcomes.
01
Invested in the Salesforce stackMarketing Cloud, Data 360, Sales/Service Cloud, or Account Engagement already in place.
02
A team that owns the workMarketing, growth, CRM, or RevOps — even a small one. Someone in-house owns the outcomes.
03
Running real acquisitionPaid campaigns, organic funnels, or pipeline motions that need to connect cleanly to the CRM.
04
Looking for a connected operating layerMarketing, data, automation, and reporting working as one system — not separate tools.
05
Value strategy and execution togetherOne partner that can architect, build, and operate — not a vendor for deliverables alone.
06
Open to embedding a specialistWorking alongside the team on a recurring basis, with shared backlog and strategic oversight.
07 — Why Novaris Cloud
Specialized in Salesforce marketing. Built to operate, not just advise.
A boutique team focused entirely on Salesforce marketing — the strategy, the architecture,
and the hands-on technical work that ships cleanly and scales.
01
Niche Salesforce marketing specialization
Salesforce marketing as a single discipline — strategy, data, automation, and reporting in one focused practice.
02
Strategy plus hands-on execution
The same operator who designs the data model builds the journeys and writes the AMPScript.
03
Founder-led consulting
Direct access to senior operators from discovery through launch — the people scoping the engagement are the people executing it.
04
Clean, scalable technical architecture
Built so anyone who touches the instance after us can read and extend the work.
05
Deep technical toolkit
Integrations, SQL, AMPScript, Cloud Pages, APIs, and automations — plus the CRM process work that connects them.
06
Consulting-grade delivery
Documented work, structured handoffs, and a partner ready to sit on your strategy calls.
Case studies and certifications coming soon.
Ready to run Salesforce as your marketing engine?
Tell us where you are with Salesforce. We’ll show you what’s next.