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Turn Salesforce marketing into a connected growth engine.

Novaris Cloud helps companies implement, optimize, and scale Salesforce marketing across Data 360, Marketing Cloud, Account Engagement, and CRM integrations — so paid campaigns, automations, and revenue finally live in the same system.

Data 360 Marketing Cloud Account Engagement CRM Integrations
/01
Salesforce marketing specialistsNot generalists. Not a marketing agency.
/02
Strategy + technical implementationThe same operator does both.
/03
Data, automation, CRM & reportingOne connected operating layer.
01 — The opportunity

You’ve invested in Salesforce. The next step is connecting it end-to-end.

Marketing, CRM, data, campaigns, and reporting often run on parallel tracks. Bringing them into one connected system is where Salesforce delivers its real value — and where most teams benefit from a specialist.

O01

Activate underused capabilities

Turn your existing Salesforce licenses into real operating capacity.

O02

Align marketing and sales

One shared system of truth so every lead has a clear next step.

O03

Connect campaigns to revenue

Tie every click and form fill to a clear line back to closed business.

O04

Automate the journeys you run manually

Move nurture, onboarding, and follow-up out of calendar reminders and into Salesforce.

O05

Unify customer data

One profile across CRM, marketing, and finance — instead of three versions of the same customer.

O06

Extend your team with specialists

Hands-on expertise across AMPScript, SQL, Data 360 architecture, and Marketing Cloud — ready to plug into your stack.

02 — How we work

A five-step path to a connected, measurable Salesforce engine.

We bring marketing strategy and Salesforce execution under one team — the same operator runs both halves, so strategy and build stay aligned end-to-end.

01

Assess

Audit current data, journeys, integrations, and reporting. Map what works, what blocks, what’s missing.

02

Architect

Design a clean Salesforce marketing model: data layer, identity, journeys, and reporting built to scale.

03

Implement

Build journeys, segments, integrations, Cloud Pages, forms, and tracking — with launch readiness.

04

Optimize

Tune performance, raise lead quality, and connect campaigns to revenue outcomes inside Salesforce.

05

Support

Stay on as your embedded Salesforce marketing team — technical support, new builds, and strategy.

03 — Services

Everything Salesforce marketing — end to end.

Implementation, optimization, audits, automations, integrations, ongoing support, and team enablement. Pick the engagement that matches where you are.

S01 · IMPLEMENTATION

Salesforce Marketing Implementations

Stand up your Salesforce marketing platform end-to-end: data architecture, users, permissions, journeys, forms, integrations, tracking, and launch readiness.

  • Initial platform setup & configuration
  • Data model, identity & user permissions
  • Journeys, campaigns, forms & templates
  • Integrations with Sales Cloud, Service Cloud & external systems
  • Tracking, reporting & launch readiness
Learn more →
SETUPDATAJOURNEYSLAUNCH
S02 · OPTIMIZATION

Platform Optimization

Tune what’s already running. Cleaner data, better segmentation, faster journeys, real reporting — without rebuilding from scratch.

  • Journey & automation reviews
  • Segmentation & personalization improvements
  • Data model cleanup & technical fixes
  • Campaign performance optimization
  • Reporting improvements & process restructuring
Learn more →
S03 · AUDIT

Technical Assessments

Focused audits with a clear written deliverable and a prioritized action plan.

  • Marketing Automation Health Check
  • Data 360 Readiness Assessment
  • Account Engagement Audit
  • Journey & Campaign Performance Review
  • CRM + Marketing Integration Review
  • Paid Campaigns & Tracking Review
Learn more →
S04 · AUTOMATION

Automation, Journeys & Campaign Ops

Lifecycle communications that fire automatically on the right signals from your CRM.

  • Lead nurture & onboarding journeys
  • Re-engagement & retention flows
  • Transactional communications
  • Campaign & segment-triggered comms
  • Automated follow-ups from CRM activity
Learn more →
S05 · DEVELOPMENT

Integrations & Technical Development

Hands-on Salesforce engineering, built in-house: integrations, custom development, and data plumbing for the work that holds everything together.

  • API integrations & data syncs
  • Apex, Lightning Web Components & Flow
  • Cloud Pages & custom forms
  • SQL, AMPScript & SSJS
  • CRM  ↔  marketing data connections
Learn more →
S06 · RETAINER

Monthly Support & Retainers

An embedded Salesforce marketing team plugged into your stack. Predictable hours, prioritized backlog, real strategic oversight.

  • Technical support & new automations
  • Campaign & journey updates
  • Performance review & segmentation improvements
  • Data structure maintenance
  • Strategic consulting & backlog prioritization
Learn more →
S07 · ENABLEMENT

Training & Enablement

Document the system and train your team so the platform stays operable in-house.

  • Functional training for marketing teams
  • Technical training for admins & CRM teams
  • Process documentation & operational guides
  • Campaign & reporting walkthroughs
  • Best practices & team rituals
Learn more →
04 — Ecosystem

Specialists across the Salesforce marketing stack.

Deep technical work across the products that drive marketing outcomes — with Sales Cloud and Service Cloud connected as the underlying CRM layer.

01

Data 360 formerly Data Cloud

Unified customer data, identity resolution, segmentation, and real-time activation across the stack.

Foundation
02

Marketing Cloud Advanced / Next

Next-generation journey orchestration with native data-driven personalization at scale.

Orchestration
03

Marketing Cloud Engagement

Cross-channel execution — email, SMS, push, mobile, and transactional messaging.

Execution
04

Marketing Cloud Account Engagement formerly Pardot

B2B lead nurture, scoring, qualification, and tight handoff to Sales Cloud opportunities.

B2B nurture
05

Sales Cloud & Service Cloud

Supporting CRM layers — integrations, automations, and the data processes marketing depends on.

CRM layer

Product names refer to standard Salesforce product categories. Novaris Cloud is an independent consultancy.

05 — Industries

Built for teams where marketing connects directly to revenue.

We work across paid-acquisition-heavy and regulated industries where marketing, CRM, and reporting need to operate as one connected system.

/01

Law firms

Paid acquisition campaigns, fast intake flows, and case-source attribution that ties every signed retainer back to the channel that produced it.

/02

Insurance

Quote-to-bind journeys, policy renewal sequences, and compliance-aware lifecycle communications across acquisition and retention.

/03

Healthcare

Patient acquisition, appointment recall, and retention journeys built for regulated, consent-driven environments.

/04

Retail & e-commerce

Unified customer profiles across e-commerce, POS, and loyalty — so journeys, promotions, and recommendations stay personal at scale.

/05

Construction

Long-cycle B2B pipelines connected to quoting, project milestones, and post-project follow-up across Sales and Service Cloud.

/06

Associations & non-profits

Member onboarding, renewal cycles, event communications, and engagement programs for associations, chambers, and member-driven organizations.

/07

SaaS & subscription

Trial-to-paid conversion, billing-cycle communications, and churn-signal automation for recurring-revenue businesses.

/08

Digital product companies

In-app behavior, PLG signals, and product usage data activated inside Salesforce to drive expansion, retention, and product-led growth.

06 — A strong partnership

We partner best with teams committed to running Salesforce as their marketing engine.

Strong engagements share a few common traits — real investment in the Salesforce stack, ownership of marketing operations in-house, and an appetite for connecting strategy to outcomes.

01
Invested in the Salesforce stackMarketing Cloud, Data 360, Sales/Service Cloud, or Account Engagement already in place.
02
A team that owns the workMarketing, growth, CRM, or RevOps — even a small one. Someone in-house owns the outcomes.
03
Running real acquisitionPaid campaigns, organic funnels, or pipeline motions that need to connect cleanly to the CRM.
04
Looking for a connected operating layerMarketing, data, automation, and reporting working as one system — not separate tools.
05
Value strategy and execution togetherOne partner that can architect, build, and operate — not a vendor for deliverables alone.
06
Open to embedding a specialistWorking alongside the team on a recurring basis, with shared backlog and strategic oversight.
07 — Why Novaris Cloud

Specialized in Salesforce marketing. Built to operate, not just advise.

A boutique team focused entirely on Salesforce marketing — the strategy, the architecture, and the hands-on technical work that ships cleanly and scales.

01

Niche Salesforce marketing specialization

Salesforce marketing as a single discipline — strategy, data, automation, and reporting in one focused practice.

02

Strategy plus hands-on execution

The same operator who designs the data model builds the journeys and writes the AMPScript.

03

Founder-led consulting

Direct access to senior operators from discovery through launch — the people scoping the engagement are the people executing it.

04

Clean, scalable technical architecture

Built so anyone who touches the instance after us can read and extend the work.

05

Deep technical toolkit

Integrations, SQL, AMPScript, Cloud Pages, APIs, and automations — plus the CRM process work that connects them.

06

Consulting-grade delivery

Documented work, structured handoffs, and a partner ready to sit on your strategy calls.

Case studies and certifications coming soon.

Ready to run Salesforce as your marketing engine?

Tell us where you are with Salesforce. We’ll show you what’s next.

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